In this episode of the Duct Tape Advertising Podcast, I job interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Companions, a global lover advertising company. He is also the Co-founder and Chairman of BrandCycle. He has a new e book out termed — Relocating to Outcomes: Why Partnerships are the Foreseeable future of Marketing and advertising.
Marketers these days have a preference. They can preserve doubling down on promoting with the digital goliaths of today or commence to diversify and invest in other advertising and marketing channels, with an eye toward the long term. In this episode, I communicate with the Founder and Chairman of Acceleration Associates, Bob Glazer, about why diversifying your marketing and advertising method with other channels — like partnerships — is the way of the foreseeable future.
Concerns I request Bob Glazer:
- [1:13] How would you outline partnerships, and what are you giving new in the spot of partnerships in this guide?
- [3:29] Would you say there are distinctive levels of partnerships?
- [5:44] Would you say this is most likely a comprehensive issue of look at change for a large amount of marketers?
- [6:59] Do you have a limited assortment of who this methodology could operate for or is this a thing that all people should be doing?
- [9:14] How do I uncover companions?
- [12:58] Is there an illustration case on acquiring partners that you’d like to go as a result of with us?
- [15:43] How would any person who is listening to this get commenced?
- [17:43] What are some of the platforms that persons would most likely come upon?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] The place they can uncover out much more about Acceleration Companions as very well as decide on up a copy of Moving Outcomes?
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