SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s abroad small business continued its growth trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Very last calendar year by yourself, it signed partnerships with United States’ Hensley Beverage Firm in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this writing, Tanduay is out there in 12 U.S. states and the territory of Guam as nicely as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been an additional good year for Tanduay. We have expanded into new marketplaces and gained far more international recognition for our items. We hope to continue on with this growth momentum in 2022,” stated Lucio Tan III, Tanduay President and Main Running Officer. Tan assumed leadership of the enterprise in late 2019, steering the organization during the pandemic.
New Partnerships, More Markets
In 2017, beneath the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the business started off an intense global promoting enlargement that proceeds till this day.
“Ideas are underway to extend in Canada, the United Kingdom, and Costa Rica this 12 months. Discussions are also currently being held to provide Tanduay to other nations around the world,” Tan discovered.
In line with its go of capturing new markets, Tanduay also entered into partnerships with a few teams from the National Basketball Affiliation (NBA) in 2021.
The manufacturer already had an current partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is currently the only Filipino brand name to be a partner of 4 main NBA groups.
Due to the fact of these partnerships, Tanduay made far more recognition between NBA fans from throughout the globe. It also gave Tanduay the chance to give the teams’ supporters a style of Tanduay, as it opened its personal bars at the dwelling arenas of the Timberwolves (Focus on Centre), Suns (Footprint Middle), and Bucks (Fiserv Discussion board) previous year.
Tanduay also continued to win much more global awards and recognition. It was named the World’s Range 1 Rum by Beverages Worldwide Journal as it outsold other rum brand names for the fourth consecutive 12 months.
It also acquired a Manufacturer of the Calendar year award from the London-primarily based Entire world Branding Awards for the seventh consecutive 12 months. For 2021, Tanduay was the only model to obtain the difference less than the Alcoholic Beverages – Rum Group.
Tanduay acquired a total of 23 global awards for its distinctive solutions last yr. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York Worldwide Spirits Competitors.
Hunting Ahead to A different Development Calendar year
“The to start with two months of 2022 have been very good for Tanduay. Our neighborhood and international enterprise are equally performing nicely, and we hope to continue this performance for the relaxation of the yr,” explained Tan.
Tanduay has been in business enterprise for additional than 167 years. It began out as a little distillery, and has given that expanded to turn into one of the Philippines’ most effective rum manufacturers. It continues to remain in advance of the sport inspite of the entry of new neighborhood competition and global rum products.
It owns and operates the largest distillery in the place. Tanduay at this time has a lot more than 120,000 oak barrels in its arsenal with a potential of somewhere around 24 million gauge liters — enforcing its ability to satisfy the desire of unique marketplaces all over the world.
Media Get in touch with
Intercontinental Company Growth Supervisor
Roy Kristoffer Sumang
International Organization Growth Manager