Everyone in the assets sector in Miami is familiar with that it’s approximately not possible to come across a luxurious house in the city’s best places these as Surfside and Bay Harbor. But Matias Alem, CEO of BRG Global, is at the forefront of property agents reimagining the true estate business in a quite hot market place.
By usually reimagining his methods and approaches, pulling from decades of experience when also staying open to understanding and making an attempt new techniques, Alem has managed to thrill his high-net-worth clientele and promote in excess of $120 million in qualities final calendar year, producing him – and BRG International – amongst the leading boutique serious estate brokers in Southern Florida.
Now, the concern is, what are his procedures and could they be replicated in other warm property marketplaces like LA, the place a vacant lot is nearly difficult to find?
He states certainly. Below he provides us an introduction to some of his assignments that go considerably outside of the conventional actual estate agent offerings, and his artistic thoughts in delivering top-notch luxurious provider in marketplaces where by high-amount attributes are just about non-existent.
Born in Brazil, Alem started out BRG Intercontinental with the mission of catering to the global Brazilian market in South Florida. Write-up-pandemic, his organization altered, and California has turn out to be a important section of his small business. In simple fact, Californians were the third-premier demographic to go to South Florida all through the pandemic, just at the rear of those from New York and Texas. This prompted Alem and BRG International to make a referral partnership arrangement with BRG Realty of Silicon Valley in California, out of necessity.
“We have noticed a big inflow of individuals from California. They like the tropical weather conditions, and the over-all vibe of South Florida,” explained Alem. “Property price ranges in South Florida, even at report highs, are nevertheless more affordable in comparison to regions of California. I even have a new neighbor from California. The challenge is to locate the room for the waves of individuals coming in.”
Just one Stage Further
With stock for particular types of homes in Miami, such as luxurious condos at coveted addresses or beachfront aspiration households in gated communities, at a historic low, he’s turned to techniques that see him stepping into roles far past these of common agents. He now assists to redesign penthouses, reimagine out-of-date properties in prime spots and create new multi-million greenback homes.
When asked about the hottest attributes his customers are inquiring about and what is sizzling in Miami, he mentioned extensive and imaginative use of LED lighting the two inside of and outside the house of residences, three-dimensional stonework that offers a gorgeously organic glance as nicely as enjoyable tactile components, and vacation resort-type amenities of all sorts.
The latter may perhaps be associated to the pandemic condition of the last handful of years, a time when folks invested extra time at dwelling and could not journey, so they commenced incorporating resort-like attributes in their very own houses.
He states these suggestions are applicable in any town that is slipping brief in its luxury property choices.
Starting in Brazil
A College of Miami graduate, the Brazilian-born Alem entered the authentic estate company in excess of two a long time ago. He founded BRG Worldwide in 2011 with an eye toward specialization in the luxury industry and primary a agency centered on the most effective services, network, and awareness. His drive has led him immediately to good results. His company is almost normally mentioned in any discussion of boutique luxury serious estate in Florida and he has 28 agents doing the job for him.
His worldwide track record signifies he has a deep comprehension of his overseas clientele and what they may possibly be looking for in a second (or a lot more) stateside assets. In individual, Miami’s wealthy Brazilian local community usually turns to him when they need to have to acquire or sell luxury households.
Getting on Two Roles
Apart from managing the firm, Alem holds two roles for his very own clients : Luxurious Residential Authentic Estate Broker and Interior Designer and Architectural Marketing consultant. By combining these impressive skill sets, he can do considerably much more than simply just show his rich clients spaces for sale. When nothing satisfies their demands, he assists them to build some thing that does. The reward of having these capabilities underneath one particular roof, arrives in useful for his 28 True Estate Brokers, which also have entry to Alem for any inquiries concerning their very own consumers.
By way of his next organization, BRG Studio, he gives a total suite of architectural solutions, going for walks his shoppers phase-by-stage by coming up with the residence they’ve been dreaming of.
Even though he is familiar with that not each and every luxurious agent has the time, skill or interest to acquire on dual roles in product sales and layout, he suggests that any agent can come across a style company to partner with and present the similar holistic and all-inclusive provider that BRG does.
“I preferred to offer you companies for just about every phase of the realty procedure. When you have to worry about 1 considerably less issue due to the fact a organization you are now doing work with can take it off your plate, it offers that considerably peace of brain. That was my purpose in founding BRG,” he said.
His organization incorporates design and residence management departments as very well, other concepts that he mentioned can be used by luxury brokerages on the lookout to add much more benefit for their exacting clients.
Alem says that possessing a person on staff members with an architectural background aids a business to give each individual of their clientele with the capability to consider – with the assistance of a specialist – the possibilities for a property that they might have by no means considered.
“By owning a menu of complete expert services, we can make certain that our customers get a five-star working experience with much less strain. Every single entity underneath BRG communicates and operates with just one another to create residence market harmony,” claimed Alem.
About Matias Alem
Matias Alem is the founder and CEO of BRG Intercontinental, a Miami-centered, multidisciplinary luxury Real Estate Brokerage and progress corporation that specializes in significant-stop genuine estate. With above 21 decades of working experience in Serious Estate and in excess of 120 million in sales in 2021 by yourself, BRG Worldwide is 1 of the foremost Luxury Genuine Estate Boutique Businesses in South Florida. Simply click right here to go over how BRG Worldwide can assistance you reimagine true estate. www.brgintl.com