November 30, 2022

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Did Somebody Say Business?

How We Helped a Management Consulting Firm Build Thought Leadership

This short article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting business, provides guidance to aid digital, creative, and experiential marketing and advertising organizations scale their general performance and realize expansion. On a quest to cement himself as a imagined leader in the space, MEADE founder and CEO Jeff Meade begun operating with Influence & Co.

To strengthen model consciousness and advance his believed management, Impact & Co. worked alongside Jeff to establish and execute an successful content material promoting method.

Following we applied a articles tactic, which include lookup-optimized visitor-contributed written content, MEADE was able to see some amazing success.

Jeff labored with Influence & Co. for two several years, and through that time, we released 14 visitor posts in 10 major publications in his field. His articles or blog posts have amassed tens of countless numbers of shares across Facebook, Twitter, and Pinterest, and his content material has a social access of a lot more than 6 million.

Just in just the past 12 months, we have viewed these exciting wins:

• Jeff’s visitor posts have been published in the likes of Entrepreneur, Harvard Enterprise Review Ascend, and Ad Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Organization Review Ascend report has generated a lot more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor article published in Entrepreneur has garnered additional than 6,600 shares, and prospects generally point out this post when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• In general, the material we’ve developed jointly:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To learn extra about how we have assisted organizations arrive at their aims with content material marketing, test out far more of our case scientific tests below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.