G/O Media plans to follow Quartz playbook
G/O Media, which not too long ago obtained business news internet site Quartz, programs to change its operating model to be much more like its modern acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz employees shouldn’t be concerned about the dilution of their corporation tradition or mission, Spanfeller reported. If anything, relatively than rework Quartz to resemble a conventional G/O Media house, the business aims to evolve its current portfolio to more carefully resemble Quartz.
“Since launching G/O Media, Great Hill Ventures has sought to professionalize the running a blog that after defined its titles, such as the former Gawker Media websites Gizmodo, Deadspin and Jezebel. Quartz, with its signature model and substantial-degree analysis, represents the path in which G/O Media aims to mature, according to Spanfeller.
“In that vein, the organization has no plans to significantly change the Quartz site, outside the house of perhaps diminishing the advertising of its Daily Short e-newsletter. But, specified the ad-load typical to G/O Media houses and the top aim of the acquisition, the small business publisher will very likely see an uptick in programmatic ad placements, Shah said.
“The media corporation also hopes to use the quality viewers of enterprise pros that Quartz appeals to to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-concentrated Jalopnik could offer them with incremental achieve.”
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