Droga5 Helps Good Ideas Get Found in Catchy Musical Campaign for Meta

Droga5 New York has launched its latest work for Meta as a continuation of the Good Ideas Deserve To Be Found campaign.

The campaign launched last year to celebrate how Meta platforms like Facebook and Instagram have helped people discover new businesses, services and products that aligned perfectly with their interests and passions all through personalised ads. 

With now being a critical time for small business recover, Meta is continuing its commitment to doing all they can to help SMBs grow.

It’s next iteration of the campaign celebrates small businesses and that moment of discovery when consumers finds a business they love. In partnership with Droga5, director Floria Sigismondi, and Queer Icon and Electro-Chanteuse musical artist Peaches, the new spot is a tongue-in-cheek musical production that depicts all the good ideas that deserve to be found.

Set changes, ambitious builds and over a hundred extras were used to over-dramatize the world in which we can all find that item or service that perfectly fits our needs – like a really great sponge (Scoop Marketplace) and tasty vegan treats (Bettersweet Vegan Bakery) to a confidence boosting tailor (Eva Joan Repair) and a artistic nail salon that also serves amazing cuisine (Marché Rue Dix). 

The new Good Ideas Deserve to be Found creative will run on Meta platforms where personalized ads are available (Facebook and Instagram) in addition to national distribution on popular networks like Peacock, Hulu, Spotify, Pandora, YouTube and others.

Credits

Client: Meta

Campaign: Good Ideas Deserve to be Found

Title : ‘ A (Slightly) Life-Changing Story’

Launch Date: April 5, 2022

Agency: Droga5 NY

Co-Chief Creative Officer: Scott Bell

Co-Chief Creative Officer: Tim Gordon

Executive Creative Director: Thom Glover

Group Creative Director: Paul Meates

Senior Copywriter : Ben Brown

Senior Art Director: Ben Muckensturm

Design Director: Dan Pulito

Junior Designer: Calen Chung

Executive Producer, Film: Mike Hasinoff

Executive Producer, Film: Kathryn Riccio

Senior Producer, Film : Scotty Schuckies

Associate Producer, Film: Bianca Ocampo

Senior Music Supervisor: Mike Ladman

Music Supervisor: Brad Nayman

Music Supervisor : Brandy Ricker

Director of Business Affairs: Dan Simonetti

Senior Business Manager : Ramona Seunath

Senior Talent Manager : Sunny Valencia

Chief Brand Strategy Officer: Harry Román-Torres

Group Brand Strategy Director: Diana González

Brand Strategy Director: Anthony Perez

Senior Brand Strategist: Ellie Frame

Brand Strategist: Isaiah Brown

Group Communications Strategy Director: Jonathan Daly

Communications Strategy Director: Patrick Fahey

Communications Strategy Director: Ashley Branch

Senior Communications Strategist: Soheyla Escher

Junior Communications Strategist: Russell Harris

Chief Knowledge Officer: Andy Littlewood

Data Strategy Director: Robert Hilter

Senior Data Strategist : Sean La’Brooy

Executive Group Account Director: Jessica Kingsbery

Account Director: Rikki Schechter

Account Supervisor: Anna Ferrell

Account Manager: Ahreana Blair

Group Project Manager: Christine DiStasio

Senior Project Manager: Gregory Boone, Jr.

Client: Meta

CMO: Alex Schultz

VP, Global Brand Marketing: Andrew Stirk

Director, Global Brand Marketing: Jasmine Summerset-Karcie

Manager, Global Brand Marketing : Jared Schoening

Head of Creative: Tom Markham

Head of Design: Zach Stubenvoll

VP, Creative and Experiential: Andrew Keller

VP, Marketing Insights: Rick Malins

Director, Marketing Insights: Jenn Dahm

Marketing Researcher: Lia Breunig

Brand Strategist: Leah McGee

Production Strategist: Julian Katz

Media Strategy Lead, North America: Danielle Nichols

Media Strategy Manager, North America: Kristin Winschuh

Communications Manager: Monica Ma

Lead Paralegal: Diane Lau

Business Affairs Manager: Lauren Judelson

Activations Coordinator, NA SMB Advocacy: Kalijah Stokes

Production Company: Believe Media

Director: Floria Sigismondi

DoP: Adam Newport-Berra

Executive Producer/Owner: Liz Silver

Head of Production: Vitaly Koshman

Producer : Nicholas Wrathall

Production Designer: Jeremy Reed

Mexico Service Production: Story

Founder/EP: Ana Laura Solís

President/EP: Joe Solís

Senior Producer: Carlos Estrada

Bidding Producer : Brooklyn Fecter

Production Manager : Luis Silva

1st AD: Manuel Magallanes

Choreographer : Andrea Chirinos

Stylist: Paola Alfaro

Art Director: Fernanda Contreras

Editorial: Final Cut NY

Editor: Joe Guest

Assistant Editor: Alyce Muhammad

Head of Production/Producer: Penny Ensley

Executive Producer: Sarah Roebuck

US Managing Director: Justin Brukman

Artwork/Lettering: Sawdust

Agent: Levine/Leavitt

Telecine: Company 3

Colorist: Tom Poole

Color Producer: Alexandra Lubrano

Post Production: Blacksmith

Executive Producer: Charlotte Arnold

VFX Producer: Ashley Goodwin & Anna Toyama

VFX Shoot Supervisor: Gavin Miljkovich

Lead Compositors: Robert Bruce & Jake Slutsky

Compositors: Eric Sibley & Hannah Wilk

CG Supervisor: Jackie Liao

FX Lead : Rik Walia

2D Animation: Jon Sudarkasa

Data Tech: Sam Howells

Recording Artist: Peaches

Producer: Ellison

Management: Cyndy Villano

Music: Curation Music

Music Supervisor: Sunny Kapoor

Additional Music Supervisor: Lawrence Rothman